Are you running an account on Facebook or Twitter for promoting your business and are you loosing followers?
By loosing followers I do not only mean that people dislike your site. I also mean that people start ignoring your activities, stop commenting and sharing you posts – even if they are still subscribed to your account or channel.
To be honest: Being ignored in social media feels even worse than being disliked or unsubscribed, doesn’t it? It tells you that people get so suck of your social media activities that they no longer care a straw.
I hope that you do better than I described it here. However, I want to share with you some ideas on mistakes you can and should avoid on social media.
Promotion over content
Yes, as an enterprise or freelancer you want to sell products, get more customers, make profit. And that’s okay. But nobody on Facebook or Twitter or Instagramm is interested in how much money you make. So people get annoyed about market crying rather sooner than later. Therefore: Give people something they like and they will like you. Share valuable content, useful information, tips and insights. For instance if you run a bakery, you could post receipts of your favorite sandwiches. Or you might come up with the newest food trends you got aware of on your holidays in Shanghai (or somewhere else :)) – content is king still holds!
Top-down communication
Be your followers best friend. Social media are by definition a level playing field. There is not a single player that is better or knows better than others. Of course there are differences and there is broad rage of people with different mindsets. But different does not mean better or worse or stronger or weaker. So respect everybody, don’t play the fault-finder. Be smart, be yourself!
Struggling with too many social media platforms
There a hundreds and thousands of social media platforms out there. So if you are creating a strategy to use them, you have to choose, which one fits best to you and your business. Maybe Facebook is enough to get in touch with your (potential) customers. And if so, you don’t need to add Twitter, Instagram, Pinterest, Google+. So stay focused on what is reasonable and manageable depending how much time and effort you can and want to invest in social media marketing.
Stopping or pausing – or reducing pace
Often, social media managers enthusiasticly start their online accounts, post twice or more a day, update, interact – I exaggerate. But the point is that starting with a high pace might lead to depression sooner or later. And falling behind oneself and the initial pace and quality of posting undermines your followers interest in your social media presence. Even if it sounds somewhat contradictory – because social media are fast moving – regularity and consistency are key to success!
Gut 